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Social Media Marketing
Social media marketing (SMM) is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media marketing is one of the biggest juggernauts that internet marketing has.
Utilising social media websites and platforms to advertise a good or service is known as social media marketing.
Social media is used by businesses in a wide variety of ways. The 4 Ps concept is used in social marketing just like it is in traditional marketing mix.
The 4 Ps concept aims to place the ideal product in the ideal location with the ideal promotion at the ideal moment. A huge and diverse audience can be reached through social media marketing, which is also open and free.